Upselling is a technique where you encourage your customer to purchase more expensive items, upgrades, or other add-ons in an attempt to increase your revenue. While many spas and salons may have staff attempting to upsell customers, this requires proper sales training and a commitment to repeating the upsell on every customer.
How can you make your salon, spa, or medspa's upselling process more consistent and effective? One solution is to use a membership program. Creating memberships for your spa, salon, or medspa has tremendous benefits beyond upselling, like driving predictable revenue and ensuring customer loyalty.
Read on to learn how to implement a membership strategy that enhances your salon, spa, or medspa's upsell revenue.