At the beginning of the century, only the largest corporations in the most technologically advanced industries had access to the types of systems that gave them a complete view of their customers. A select few had comprehensive customer data and analytics tools, and most of the enhanced tools for operating a business were still experimental.
Such systems were expensive. They had to be installed on the company’s own computers, and users needed a significant amount of expertise to operate them.
The rise of mobile computing, smartphones, and cloud-based software changed all that. Because these systems operate in the cloud, there’s no need to install them locally. You don’t even need a sophisticated computer to use them. Any user can access the system remotely through an internet connection, whether they are logging in from the point of sale (POS) at a salon or from their smartphone on the go.
More importantly, business software has evolved and grown through decades of successes, failures, and user feedback. The customer relationship management (CRM) software industry alone grew 15.6% in 2018, according to Gartner [1]. Today’s tools are easy to pick up – they’re designed to be used by anyone, so you don’t need any technical expertise to reap the benefits they provide.
All-in-one business software is no longer just the purview of B2B businesses, either. These tools are now accessible to businesses of all types and sizes, including spas, salons, and medi spas.
If you’re like most spa or salon owners, your biggest concern is probably the bottom line. You may be wondering how an all-in-one system is going to fit into your business when you’re already overburdened with obtaining new customers, making current customers happy, and managing your staff. After all, you’re probably already using some type of software, even if it’s just for accounting.
The good news is that an all-in-one system is designed to help you solve all these challenges and run your business more effectively. By bringing every aspect of your business into one place, and by automating tasks that used to take up all your time, you can enjoy the many benefits spa and salon software has to offer.
