Wellness industry employee explaining about the product to client

Average Ticket Value Increases 26% with Self-Service Booking for an Award-Winning Barbershop

Ruffians provides exceptional barbershop services in five locations in the United Kingdom and quality men’s grooming products worldwide. Ruffians partnered with Zenoti to deliver advanced technology capable of merging valuable data into a single database, enhance marketing effectiveness, and much more!


The Problem

Never afraid to disrupt the industry, Ruffians was ready to take their award-winning brand to the next level. Strong self-service booking technology along with a proven integrated payment system were among their top priorities for driving growth and revenue. Mobile and self-service features with their previous software were basic and not user-friendly, leading to inconsistent guest experiences and limited capability for revenue growth for both the business and their barbers.

The Solution

After researching numerous salon software systems, Ruffians partnered with Zenoti for their all-in-one cloud-based solution. In just four clicks, Ruffians’ guests can now quickly book appointments with their favorite barber at their convenience. At a time where credit card payments are preferred and often required, the Zenoti Payments feature also offers the Ruffians team a seamless payment integration that includes tip prompting and multi-channel payment experiences.

Self-Service Booking

  • Guests can book appointments anywhere at any time.
  • Guests using self-service booking, also self-book their subsequent visits.
  • Guests add more services when self-booking, which increases the average ticket value.

Zenoti Payments

  • Automatically updates saved credits card including expiration dates reducing the manual efforts of your staff.
  • Guest profiles with saved credit cards are accessible from all locations.
  • PCI compliant with 99% uptime.
“Our team are getting on well with the Zenoti Payments system. They are especially loving the tip prompt screen – they now wish we had made the change earlier!”
- Andrew Cannon

Co-Founder of Ruffians

About the Brand

Founded in Edinburgh’s West End in 2012, Ruffians is an award-winning barber and men’s grooming products store, focusing on high-quality haircuts, beard trims and cut-throat shaves and an enjoyable, relaxing customer experience. As a brand that’s never been afraid to disrupt their industry, they consider every detail with fresh thinking while bringing back the legacy of the barber as a social hub in the community.


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
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