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How a classic beauty brand transformed their retail empire by centralising their operations with a single solution

Elizabeth Arden is one of the most prestigious names in beauty. The timeless brand switched to Zenoti across 66 UK locations to streamline and elevate their in-person beauty services and significant retail operations.

Zenoti has enhanced our brandexperience with a seamless solutionwhich deepens our relationship withboth in-store consultants and consumers– and simplifies the consumer journey.Zenoti also provides better insights intopurchase behaviour and KPI tracking toenhance our efficiency.

- Nicole Melmore,
  Head of MarketingElizabeth Arden.

The Brand

Founded in 1910, Elizabeth Arden is synonymous with timeless beauty. Famous for their heritage and dedication to innovation, the brand carries a legendary product line that has graced the faces of generations of women.

The Challenge

The beauty trailblazer wanted to streamline operations and get a comprehensive birds-eye view of their expansive business. They needed a technology partner that could help them manage their in-person beauty services and significant retail operations – ideally with one solution.

The Solution

The brand switched to Zenoti across 66 centres to gain an unprecedented level of access to their operations from one central platform. They can now effortlessly oversee the entire business, from single-location detail to a nationwide view.It’s now easy for Elizabeth Arden to promote their brand effectively and manage their stores efficiently. They can:


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
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