How All Dolled Up increases revenue with memberships
A membership model is resulting in higher average ticket prices and revenue for All Dolled Up Salons.
Customer overview
Meet All Dolled Up Salon
When Faye Bailey founded All Dolled Up (ADU) in 1985, she knew her move from corporate America to cosmetology would require a leap of faith.
Thirty-seven years and thousands of loyal clients later, ADU has grown into four salons and the Hair in the Spirit / ADU School of Cosmetology, which awards scholarships, provides training, and creates jobs. The planting of each salon throughout Central and South Florida took passion, imagination, and perseverance – with extraordinary stylists driving results over time.
The mission
All Dolled Up wanted to customize its memberships, add online booking, and cut down on administrative tasks.
Problem
Technology hassles and inefficiencies
Prior software couldn’t meet the demands of a growing salon business. All Dolled Up needed a better way to manage memberships, move to an online booking model, and optimize billable hours for its busy staff members and stylists.
An inability to customize memberships
ADU stylists and staff knew what they needed: an easy way to update memberships, close membership deals at checkout, let customers choose their own start dates, upgrade or downgrade guests to different membership plans, and customize every detail inside their salon software.
An overwhelmed front desk
Front desk staff were spending too much time on the phone helping customers book appointments, sending reminders, and dealing with cancellations. ADU needed relief: an online booking system and a branded mobile app to boost self-bookings and free up staff.
Solution
How Zenoti saved the day
With Zenoti, professionals at All Dolled Up streamline their workflow, customize membership management, and serve even more salon customers across four locations.
All Dolled Up realizes higher recurring revenue with new memberships
Memberships are critical to overall success at ADU.
Using Zenoti, ADU introduced new membership options, and simplified upgrades and renewals. In just six months, the brand added $61K in membership value, an increase of approximately 40%.
Now, the ADU brand has 800 members across all centers.
More self-service bookings, online and via mobile app
ADU business partner Jason Yearwood talks about how online booking – especially mobile booking – makes a big difference:
“The mobile app for clients is the best thing we have at All Dolled Up. Before, they couldn’t book appointments themselves. Now, it could be 12 o’clock at night when they see an available slot at 11 a.m. the next day. Knowing they can book right then instead of waiting for someone to be in the salon in the morning is huge.”
Improved staff utilization with Advanced Marketing
With targeted marketing campaigns, All Dolled Up saw the return of “lost” guests with more than 150 appointments over a six-month period, helping fill the appointment book and encourage rebookings. This increased staff utilization rates across all centers and elevated average ticket prices by 11%.
Salon coordinator Carolyn Janvier highlights the ease of tracking key performance indicators with Zenoti: “By running the staff utilization report, I’m able to see how staff are utilizing the time that they’re actually in the salon.”
The results
Measurable growth in membership revenue and self-service bookings
Professionals at All Dolled Up are excited about what Zenoti brings to their day – and their business. Memberships are up. Online access gives guests the flexibility they demand. Gaps in the schedule are being filled.
With Zenoti, ADU managers can also see performance data in real time, generate reports with ease, track booking trends, and collect insights that improve growth across the brand. Stylists and front-desk staff now have what they need to succeed, grow their earnings, and offer a stellar experience to ADU customers.
40%
revenue from memberships
Mar. – Sept. 2022
25%
average ticket price with mobile booking
Sept. 2021 – Dec. 2022
35%
improvement in staff utilization
Mar. – Sept. 2022
“Zenoti gives us the technology that we need to build, grow, and sustain growth – and to communicate at a level we were never able to do before.”
Sylvester Bailey
Owner, All Dolled Up Salon
“I’m so thankful to have a system like Zenoti. Now clients can come in, check in seamlessly, sit in the chair, get their service started, pay for their ticket, tip their ticket, and painlessly rebook their appointment – giving me back so many hours I had to put in before.”
Carolyn Janvier
Salon coordinator and stylist, All Dolled Up salon
“Our membership models give customers an affordable, reproducible experience of luxury – and we can deploy it all seamlessly with technology. With Zenoti, it’s not just ‘one size fits all.’ One thing we love is that we can always add or remove membership features according to our needs and our members’ preferences.”
Sylvester Bailey
Owner, All Dolled Up Salon
Stop Settling for ‘Good Enough.’ Switch to Zenoti.
If your software is slowing you down, now’s the time to make the switch. We’ll show you how to grow faster—with less stress, more insight, and a system that finally works the way you need it to.
