Using Zenoti to Communicate During COVID-19

By Emily Martin

May 29, 2020

COVID-19 crisis has amplified the need for effective communication with customers for spa and salons. From consistent operations updates to handling unique concerns, regular communication with customers manages expectations and builds trust during uncertain times. Zenoti clients have access to the tools they need to achieve proactive customer communication that strengthens customer relationships. Here’s how:

Customizing your email campaigns

From announcing business operations news to sharing wellness and beauty tips with your customers, email campaigns play a vital role in communication during COVID-19. With Zenoti, you have the flexibility of creating tailored email campaigns through templates for every business communication purpose. 

Use customized email templates to maintain meaningful communication with your customers, allowing your brand to stay top-of-mind during COVID-19. Send loyal guests quick tips on maintaining healthy hair or skin, guides for mastering hairstyles, or suggestions on nail care. Follow-up your creative emails with related product suggestions on your webstore. Offering special promotions encourages guests to order from you rather than competitors.

We also understand the need for email campaigns centered on COVID-19. Based on your business requirements, you can use these templates to notify guests of restricted business hours or temporary closures, appointment cancellations, promotional offers, and more.

Learn more here.

Making the most of Zenoti Connect

Customers will have questions related to their treatment, service, membership, appointment cancellations, or about your business operations during COVID-19. Texting is often the most effective way to stay connected and answer concerns – many loyal customers prefer it! Zenoti Connect's two-way texting capability offers a convenient solution to staying connected with customers.

Zenoti two-way texting makes it easy to connect with customers in creative, engaging ways. Invite your loyal customers to text stylists for tips on creating a hairstyle or estheticians for skincare advice. Employees can review and respond to customers’ texts from their phone with Zenoti Mobile App. 

If clients send a text outside the opening hours you designate, an auto-reply feature ensures your customers still receive a response. This allows you to acknowledge customers' concerns immediately and address them substantively later. You build trust with customers, while also dedicating uninterrupted time to your recovery efforts. 

Learn more here.

Leveraging Smart Marketing

As your business undergoes several strategic changes, Smart Marketing offers creative ways to maintain effective communication with customers during COVID-19. Our smart marketing feature allows you to customize promotional campaigns for your loyal customers, according to your operational requirements. 

Staying connected with your loyal customers through strategic promotional offers – whether retail deals or special package offers – allows you to drive revenue during COVID-19. Additionally, when reopen or revamp your business after COVID-19, you can leverage Smart Marketing to reach out to new and loyal customers with creative campaigns aimed at filling your appointment book..

Learn more here

Zenoti is pleased to announce the re-launch of our COVID-19 Resource Center. Our re-launch includes strategies to drive revenue despite COVID-19 and insights on adapting your business to a post COVID-19. 

Discover more here.

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Emily Martin

Copywriter, Zenoti

A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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