How to Spring into Full Appointment Books at Your Salon

By Emily Martin

January 31, 2020

It’s official; long-awaited spring is about to bloom.

And what better way to shake off the doldrums of winter than with a fresh new haircut?

It is the perfect time to entice your customers to book an appointment and kick off spring with a new look, or attract new business and grow your loyal following.

Here are some tried-and-true strategies to help you keep your appointment book stacked this spring.

Take Advantage of National Holidays

National Haircut Day is only one of many holidays you can promote to bring more customers through the door.

Remind your clients, especially via email and on social media, how great they’ll feel after treating themselves at your salon. Give them some ideas and get them excited.

Use Zenoti’s AI-Powered Marketing Tool

When you use Zenoti’s Smart Marketing tool, to optimize your schedule, automate smart communication, and track results.

The system automatically assesses your needs daily and sets up the ideal campaigns to help you reach target audiences and maximize your revenue.

Make Booking Appointments Easy

Don’t make your customer work to figure out how to book an appointment with you. Instead, elevate the customer experience by allowing them to book appointments online with our seamless integration.

Make Payment Easy, Too

Making it easy to pay for services at your salon further improves your customer’s experience. With Zenoti, your customers can pay right on their mobile phones.

Track Results So You Know What’s Working (Then, do more of that)

Zenoti’s Smart Marketing integrates with your POS, guest profiles, and online booking. The system recognizes revenue associated with every campaign automatically. This allows you to keep track of results and watch the growth.

Salon and spa owners who use Zenoti have reported an increase in weekly business and increased re-engagement with stale accounts through smart communication.

Are You Ready to Stay Booked this Spring? 

Zenoti has the tools to connect with your clients easier and grow your business faster. Schedule a free, no-obligation demo of our tools here.

Interested to learn more? Book a free demo
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Emily Martin

Copywriter, Zenoti

A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.

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