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In celebration of International Women's Day, we're applauding women who've taken the mighty leap into business ownership in the wellness industry, particularly those women in spa and salon businesses

You might be surprised by some of the eye-opening statistics we uncovered about the industry. Take a look at what we found! 

Woman-Owned Businesses in the Wellness Industry

According to the 2018 Global Wellness Summit, women are leading the way in the wellness industry. No other industry has been so largely pioneered and commanded by women. 

As a multi-trillion dollar industry, women represent the majority of industry stakeholders from practitioners to retail entrepreneurs.

And with a rising number of women of color operating businesses in this space, the industry is beginning to see more diversity as well.

Important Spa and Salon Industry Statistics

  • Spa locations in the US number 22,160 as of 2019 - more than half are women-owned.
  • Women make up 84% of people who have “personal appearance” occupations (Professional Beauty Association).
  • Spa visits were up 1.6% in 2019, representing 190 million more visits (ispa).
  • Total spa revenue reached $18.3 billion in 2019 (ispa).

Growth and Change for Spa and Salon Owners

The spa and salon industry has experienced continuous growth over the last two decades, with 2019 being a record year. As the industry grows, the number of women-owned spas and salons continues to grow, too.

Predictions for the industry see a continued focus on providing a variety of wellness options and using technology to enhance customer experience. And spa and salon owners will continue to adopt automated tools, like Zenoti's Smart Marketing A.I. tool, to optimize and simplify their processes. 

At the end of the day…

Owning a business is not for the squeamish. It takes determination and resilience to become a successful business owner - but of course, women have always proven to be both. 


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Emily Martin
Zenoti Copywriter
A self-confessed bookworm with a passion for languages and weaving together words. Happiest when immersed in nature, either on horseback or skis, or curled up with a good thriller. Emily's writing focuses on sharing trends and insights impacting the beauty and wellness industry.
Cullie Poseria
Senior Product Marketing Manager, Fitness
Coming from a healthcare family, growing up as a competitive athlete, and being trained as a filmmaker, and MBA, Cullie brings diverse experience to her storytelling and digital business-to-business product marketing. Her writing focuses on sharing trends and insights from her experience in software, entertainment, wellness, and fitness.

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