Zenoti's Smart Marketing addresses the biggest marketing challenges for salons and spas.
If you have limited marketing resources, cannot maintain consistent, personalized engagement, or aren't seeeing lasting results - Zenoti can help.
Next week's book busy for hair stylists, but not your aestheticians? Not a problem.
Smart Marketing analyzes your appoinment book to predict slow days and open availability, identifies the right customers to target, and works behind the scenes to fill your schedule in a way your best manager would.
Zenoti goes well beyond sending ‘we miss you emails’ with the ability to engage and recover lost customers with a series of personalized communications.
Just as importantly, our predictive analytics forecasts which guests you’re likely to lose, so you can initiate marketing and sales outreach before you've lost them.
You can also set loyalty vehicles like loyalty programs and recurring memberships on auto-pilot.
Whether it's by through retail sales, upgrades, or add-ons, Smart Marketing increases per visit spend.
The system analyzes the ideal new services to introduce and promote to each guest. But it isn't just marketing, Zenoti also assists front desk staff and providers to upsell and sell more add-ons.
Digitize the entire feedback and review process.
Our closed-loop feedback process enables you to collect more feedback from your guests. Reports, notifications, and dashboards help you take action with both customers and staff.
You'll also mitigate public negative reviews and promote more positive reviews on your social media and website.
Delight your customers with a rich mobile experience
on your own branded app. Our customer facing app enables an elevated guest experience with:
Maintaining brand standards can be challenging for a franchise business or even a fully owned chain.
Zenoti's marketing growth stack supports center level marketing needs as well as centralized marketing functions. Corporate office can create, share and deploy marketing campaigns for the entire network of salons and spas.
Analytics map performance and ROI to each marketing program. Analyze what's working, where and how to improve your marketing effectiveness.
Ensure staff is consistently following-up with visitors that came in for a consultation but did not convert into paying customers.
Dashboards organize daily follow-ups and hold staff accountable.
Reports identify your best performing for bonuses and poor performing staff for coaching.
Automate appointment confirmations, reminders, auto-payment confirmations and more. 2 way appointment confirmations help mitigate no-shows and cancellations.
Create and send ad-hoc emails to guests for unexpected snow-day promotions, a pop-up event or monthly newsletters. Use our pre-defined templates or create your own.
Our automated marketing capabilities rely heavily on segmenting your guest database. You can also use this capability to target ad-hoc emails to the most relevant recipients.
Ensure your front desk staff is always in-sync with your marketing efforts. All offers relevant to each guest shows up in the POS for redemption.
Choose from our pre-defined templates that include common scenarios - like reminders for a client's next salon or spa visit, cross-sell offers, up-sell offers or retail promotions. You'll get your campaigns up and running fast.
Did a customer come in for a haircut, but never try a hair spa? Print a coupon with your cross-sell offer. Our coupons are highly targeted to customers and highly effective at driving revenue.
"We doubled our average ticket size
and generated $100,000 in additional revenue
in 8 weeks with Zenoti's smart marketing features."