Spa And Salon Marketing Software That Delivers Real Business Results

Software that automates marketing for your salon and spa

Our built-in marketing capabilities work tightly with
the CRM, POS, and mobile apps to deliver rich customer experiences and real business results.

Automate marketing for consistent results

Reduce the expense and time required to plan and execute marketing programs for your salon and spa.
With our automation tools, you’ll keep a consistent rhythm of engagement - with less effort.

Automated daily campaigns

Smart Marketing automatically designs and delivers daily marketing campaigns that fill your schedule. The Smart Marketing algorithm assesses how many guests to target and if (and how much) a discount is required to meet your revenue goals.

Always on marketing

Always On is an automation tool that goes well beyond setting up communications like “We Miss You” and birthday messages. You’ll be able to get your customers in on-time and nurture relationships with our pre-built or your custom series of personal communications.

Prove your ROI

The reports and analytics you need to track your success and prove your ROI.

Fill your schedule

Fill your schedule

Use Smart Marketing to automatically fill slow days,
2 way, text-based appointment confirmations to avoid no-shows,
waitlist to fill late cancellations and more.

Our full stack of tools work together to produce real results .

Build loyalty and keep customers coming back.

Retain more guests

Build loyalty and keep customers coming back.

Zenoti goes well beyond sending ‘we miss you emails’ with the ability to set up a sophisticated series of targeted messages, predictive analytics forecast which guests you’re likely to lose to plan marketing and sales outreach.

You can also set loyalty vehicles like loyalty programs and recurring memberships on auto-pilot.

Digitize the entire feedback and review process.

Get more reviews

Digitize the entire feedback and review process.

Our closed-loop feedback process enables you to collect more feedback from your guests. Reports, notifications, and dashboards help you take action with both customers and staff.

You'll also mitigate public negative reviews and promote more positive reviews on your social media and website.


Increase guest spend

Increase guest spend

Rich segmentation capabilities enable you to target guests
with highly personalized offers effective at upselling guests.

Zenoti also assists front desk staff and providers to upsell and sell more add-ons.

Put your business in your guests' back pockets

Increase guest spend

Delight your customers with a rich mobile experience on a custom branded app.
For example, our app enables auto-check in for your guests! Your guests will be able to:

  • Book appointments
  • Earn loyalty points
  • Receive special deals and offers
  • Look up their account history and balances
    on memberships, packages and loyalty points.

Convert more consultations into paying guests

Ensure staff is consistently following-up with visitors that came in for a consultation but did not convert into paying customers.

Dashboards organize daily follow-ups and hold staff accountable.

Reports identify your best performing for bonuses and poor performing staff for coaching.

Convert more consultations into paying guests

Support Your Franchise Locations

Franchise Locations

Maintaining brand standards can be challenging for a franchise business.

With Zenoti's full stack of marketing software, tailor-made for multi-location salons and spas, you can centralize marketing functions, like creating, sharing and deploying email campaigns across the network.

Analytics tie marketing programs with business performance.

Managers can analyze ROI and marketing performance for the entire organization and easily drill down into specific regions or locations."

Other features & functionality

Transactional email & texts

Automate appointment confirmations, reminders, auto-payment confirmations and more. 2 way appointment confirmations help mitigate no-shows and cancellations.

Ad-hoc emails & texts

Create and send ad-hoc emails to guests for unexpected snow-day promotions, a pop-up event or monthly newsletters. Use our pre-defined templates or create your own.

Rich Segmentation

Our automated marketing capabilities rely heavily on segmenting your guest database. You can also use this capability to target ad-hoc emails to the most relevant recipients.

POS Integration

Ensure your front desk staff is always in-sync with your marketing efforts. All offers relevant to each guest shows up in the POS for redemption.

Pre-defined Templates

Choose from our pre-defined templates that include common scenarios - like reminders for a client's next salon or spa visit, cross-sell offers, up-sell offers or retail promotions. You'll get your campaigns up and running fast.

Targeted coupons on invoices

Did a customer come in for a haircut, but never try a hair spa? Print a coupon with your cross-sell offer. Our coupons are highly targeted to customers and highly effective at driving revenue.

Enrich Salons & Academy

"We doubled our average ticket size
and generated $100,000 in additional revenue
in 8 weeks with Zenoti's smart marketing features."

Sachin Kamat
Enrich Salons

Zenoti helps you reach your
full business potential

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