Look at your data to identify who your audience is and what motivates them.
Track current guest referrals and establish growth goals.
Choose an incentive that your guests will love.
Determine how, when, and where to share your referral program.
Set up tracking, determine metrics, and continue learning.
While we move ahead and increasingly adopt technology to improve our process efficiencies, it is also important to leverage the proven old-school technique of marketing, aka referral marketing. Word of mouth marketing continues to remain as relevant today, as it was decades ago, and Zenoti’s referral marketing platform is committed to helping you get the best results in referral marketing. The one-stop referral marketing platform helps you run the program with absolute ease. Whether it is seeking referrals, expressing gratitude toward the patron, or rewarding both referrer and referee the platform accurately does it all. Moreover, the platform assists you in personalizing the experience by tracking your loyal customers, and their referrals, and awarding them with the offers that the client would value the most.
Whether you are a big business or a small and medium enterprise, referral marketing is a tool, which must be leveraged to the maximum possible extent. To put it as succinctly as possible, you have to ‘shout it out from the roof’. Did you know that out of all the customers, who have had a satisfying experience, upto 85% are more than willing to refer your business but do not do it simply because no one asked them to. This is where, Zenoti’s spa referral program kicks in and prevents such gaps. Easy to use and can be executed in just a few clicks, the referral platform automatically kicks in after every successful feedback and review, the time when they’re highly likely to refer. By simply sharing the system generated unique code with their friends and family, the clients can instantaneously refer the salon/spa. By implementing such a simple measure, businesses have seen exponential growth in the client list.
The Zenoti referral marketing platform understands that every client is unique and therefore, allows the business to provide multiple types of awards to both referrer and the referee. The platform allows offering various awards in the form of discounts, reward points, gift cards, and special deals against each and every referral that is successfully converted into a sale transaction. By identifying the client’s profile, choice of services, and spending patterns the software can suggest the type of award, which will be best appreciated by the referrer. Aside from improving the client numbers, the customized incentive system vastly improves the client satisfaction ratio. To further democratize the process, you can even allow your client to pick and choose their incentive for referrals from a pre-set list, thus also encouraging them to try out new services.
Zenoti referral program is fully customizable to suit the needs and the dynamics of your multi-faceted business. In order to obtain the best results from the referral program, the system allows you to understand the taste of your local customers, of any given store, by analyzing the spending patterns, and visit frequency to incentivize them suitably for referring your business. By making a few changes in the platform, in just a few clicks, you can easily create different types of referral programs that can meet the demands of the local client base. In order to understand more about the location-specific customization of the referral platform, talk to us today!