PROSE Reinvents the Modern Nail Boutique Experience with Zenoti

Zenoti announced today a partnership with PROSE, the healthy and enriching hand and foot care brand, to power its innovative, mobile-first guest experience.

Bellevue, WA (May 16, 2018) - Zenoti, a leading salon management software provider, announced today a partnership with PROSE, the healthy and enriching hand and foot care brand, to power its innovative, mobile-first guest experience.

Founded in late 2017 by former Massage Envy President and CEO David Crisalli, PROSE was created to inspire an elegant and wellness-centric lifestyle that brings healthy and beautiful relief to hands and feet. Now operating two boutiques in Arizona, the PROSE transformative hand and foot services can be experienced through its cutting-edge boutique design, world-class products and personalized approach

The Phoenix and Scottsdale boutiques are the beginning for PROSE. A health and wellness industry leader, Crisalli plans to replicate his past success by thoughtfully growing the business through franchising. PROSE was designed with franchisees at the center of the leadership model, so the company’s technology platform required rapid scaling and franchise growth support while simultaneously creating a mobile-first, elevated guest experience.

Before choosing Zenoti, Crisalli leveraged his deep experience with many other technology providers. When members and guests arrive at PROSE, their experience is mobile from check-in to checkout. PROSE curators move freely through the boutique using iPads to check guests in, create guest invoices and process their payments during checkout.

Zenoti’s mobile platform is easy-to-learn, can reduce training time and allows the team to focus on building deeper connections with their guests. Plus, it offers guests on-demand access to the brand with a mobile app and online booking capabilities.

“We set out to reinvent the hand and foot experience, and a big part of that focused on technology to simplify the process. Zenoti was the clear choice as the technology partner PROSE needed to bring the brand to life,” said Crisalli. “We are continuously working with the Zenoti team to innovate and create a better experience for our guests, team members and our franchisees.”

PROSE also offers a flexible, risk-free membership program to its guests, allowing men, women and children access to services at discounted prices. Going above and beyond a POS system, Zenoti’s membership program software creates personalized experiences for members that touch every aspect of their visit, including check-ins, checkouts, payments and more.

“We’re thrilled to partner with Dave and the PROSE team to provide the technology foundation they need to make their mobile-first, elevated customer experience a reality,”said Sudheer Koneru, CEO at Zenoti.


Headquartered in Phoenix, Ariz., PROSE has innovated and transformed the traditional nail salon into a thoughtfully inspired boutique experience. Created to elevate the member and guest experience in all aspects, PROSE is more than just manicure and pedicure maintenance — it’s hand and foot poetry.

With world-class products and exceptional services focused on delighting these two hard-working parts of the body, PROSE Artists expertly deliver delightful consistency in a sophisticated environment. Through its risk-free and affordable membership program, PROSE carefully considers each guest’s needs and routine by providing personalized services and convenient booking capabilities online and with the mobile app. The brand also focuses on industry leadership and elevating the profession of Artists and their important work by creating a healthy culture that rewards and respects their artisanal talents.

To learn more about PROSE, visit


Zenoti provides an all-in-one, cloud-based software solution for the spa, salon and med spa industry. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.

Zenoti powers thousands of spas and salons in over 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.

To lean more about Zenoti, visit

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Dominic Blake, Blushes Hair & Beauty
Dominic Blake
Managing Director, Blushes Hair & Beauty
Isabel Steward, Douglas J Companies
Isabel Steward
Director of Guest Service, Douglas J Companies
Brendon Mann, Epic Hair Designs
Brendon Mann
Director, Epic Hair Designs

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