The 2025 Beauty and Wellness Benchmark Report

The 2025 Beauty and Wellness Benchmark Report - Medspa Edition

An inside look at the business data, trends, and insights shaping the industry

Compare your business to the best in the industry and explore untapped growth opportunities. Are you lagging behind or leading the way? Check our report for exclusive data. Reading it can help you identify your strengths, uncover areas for improvement, and help you chart a course forward for your medspa.

As the leader in beauty, wellness, and fitness software – 14 years and more than 30,000 businesses – Zenoti offers the only comprehensive benchmark data across 6 key metrics..

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See the latest trends driving revenue for medical spas

With the medspa sector adding 15% more locations in 2024, knowing the strategies to use is imperative to staying competitive in 2025 and beyond. Explore trends in memberships, gift card sales, and more.

Get benchmark data for six different metrics

Where do you stand – top performer, high achiever, or industry average? See how your business measures up with benchmarks for six different metrics including annual revenue, online booking rate, and staff utilization.

Medspa clients are buying more packages

Did you know $29 of every $100 in client spending went to service and treatment bundles in 2024, a 38% increase from the year before? How can your medspa make the most of this trend? Use additional trend information from the report to come up with new strategies.

Gift cards shine as a revenue driver

Online gift card sales are up 54% for medspas. If you don’t offer digital versions, consider adding them this year. Tap into the trend even more by upselling services or products when cards are redeemed.

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“We've been utilizing Zenoti for the analytics piece and really diving into our numbers. Statistics help you understand the overall health of your company, and if you really dive in and you understand what the numbers mean, how they can be manipulated, it'll allow you a growth trajectory that's massive.”

Dr. Lacey Book

Well Infused LLC

Here’s what you’ll get:

The 2025 Beauty and Wellness Benchmark Report – Medspa Edition includes data on the most relevant key performance indicators (KPIs) to track.

Explore three levels of benchmark data: top earners (top 10% of the industry), high achievers (top 25%), and average-performing businesses. See where you stand and what it takes to level up.
Discover which areas fueled revenue growth for medspas and how you can make the most of that information.
Get comprehensive data on annual revenue, per-ticket value, staff utilization, memberships and more.
See how your cancellation and no-show rates compare to the industry average and get tips to reduce both at your medical spa.

Get The 2025 Beauty and Wellness Benchmark Report – Medspa Edition

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