Inside the calendar,
you'll discover:

Key marketing dates for Q2

Stay on top of can’t-miss observances like Earth Day, National Selfie Day, and Administrative Professionals' Day with tailored marketing ideas that drive engagement.

Actionable wellness marketing ideas

From eco-conscious promotions for April to summer skin-prep strategies for June, find creative ways to connect with clients around renewal, self-care, and seasonal trends.

Seasonal promo tips

Drive revenue by highlighting in-demand services and products, like spring facials, sunscreen, and hydrating treatments.

Why you need this calendar

With the fast pace of the beauty and wellness industry, staying organized with a plan is essential. This Q2 beauty marketing calendar eliminates the guesswork, giving you a clear roadmap to boost revenue, attract new customers, and build loyalty. It’s designed to help salons, spas, and beauty or wellness brands make every marketing effort count.

Perfect for beauty and wellness businesses that want to:

  • Keep marketing strategies fresh and relevant
  • Maximize special holidays for promotions
  • Fill appointment books with smart seasonal campaigns
Click here to download your Q2 2025 beauty and wellness marketing calendar

Add and edit your tooltips here

This section is hidden on the live website.
You can use anything Webflow has to offer, even rich text ( yes, create a component and re-use it )

1. Create some tooltips here

Make sure there ID is something descriptive, that is how we will link them

April Fool’s Day

Good Friday / National Exercise Day

Easter Sunday

 Earth Day

Administrative Professionals' Day

National Arbor Day

National Sense of Smell Day

2. Add this attribute on any element on the website

For example I will do it on this word.
And on that image

3. Add this code snippet in the site settings

<script src="https://cdn.jsdelivr.net/npm/@finsweet/attributes-richtext@1/richtext.js"></script>
<script src="https://unpkg.com/@popperjs/core@2/dist/umd/popper.min.js"></script>
<script src="https://unpkg.com/tippy.js@6/dist/tippy-bundle.umd.js"></script>

<script>
//there is a timeout because if you use finsweet to convert text to dom elements they might nog yet be converted. Because this is tooltip behaviour, the 100ms should not matter, nor be noticed.
setTimeout(() => {   
  tippy('[data-tooltip-wambay]', {
    content(reference) {
      const id = reference.getAttribute('data-tooltip-wambay');
      const template = document.getElementById(id);
      return template?.innerHTML || '';
    },
    allowHTML: true,
    interactive: true,
  });
  
  tippy('[data-tippy-content]',{
  	allowHtml: true,
    interactive: true
  });
}, 100);
</script>

I want to use them inside template pages

It's easiest to create a collection called "tooltips" and have just a rich-text-field.
Because that field can contain so much already, including images and links.

In this project there are only these tooltips inside the collection.
You can add many many more, much more complex ones.
Notice the ID on these is linked to the name propery, for it to be unique.

No items found.

I do not want to slow down my site

Imagine you have more then 30 tooltips with images inside, ... you don't want to load those on every template page.
In this case, we will filter them per page. On your blog, or other collection, add a reference field to the tooltips.

When you have this field you can manually add specific tooltips to that collection-item.

How do I add a data-attribute in a template?

You need to write some basic HTML inside the rich-text. This HTML will be picked up and processed when the page loads. Se the example in the following Rich-text-field ( you can only see it in designer ).

I have a body inside this <span class="tooltip-code" data-tooltip-wambay="blogpost">blogpost</span>, but no tooltips yet