How do Zenoti-powered clinics use social media to stand out (and cash in) during the holiday rush? Let’s dig into how they turn festive cheer into booked appointments and increased revenue.
Align your offers with holiday mindsets
Black Friday: Spotlight on savings
Medspas light up their feeds with enticing promos to boost bookings online and in person.
- Service discounts: These are the star. Clinics drop prices on favorites – like injectables at $9–$11 per unit or 20–25% off fillers.
- Treatment bundles: “Buy 3, get 1 free” for facials or laser hair removal ups the average ticket and keeps clients coming back.
- Gift card bonuses: Always a staple – think “buy X, get Y” promos that entice early shoppers. As an example, “buy $100, get a $20–$30 bonus” is standard.
Black Friday’s end game: Create urgency with limited-time offers patients can’t resist.
Check out the Black Friday promo from Removery. They offer laser tattoo removal at 150+ locations in Australia, Canada, and the U.S. – all managed through Zenoti.
Cyber Monday: Gift cards take center stage
Bring the focus online so digital gift cards can steal the show.
- Gift card bonuses: The hero deal is typically “buy $100, get $25 free.” It’s an easy present (or self-care splurge) at a great price.
Seamless online purchases and easy booking are essential. The fewer the steps, the more likely clients are to check out and book.
See VIO Med Spa’s Cyber Monday gift card promotion. With 45+ locations across the United States offering facials, injectables, and body contouring, VIO runs on Zenoti software.
Gift card insights: By the numbers
Infographic: Beauty and wellness gift card sales | The Check-In
Christmas: Festive presents
With the holiday season – including Hanukkah, Christmas, and Kwanzaa nearing – the messaging shifts to gifting and pampering.
- Last-minute options: Social posts frame gift cards as stress-free, luxe presents for anyone on the list.
- Holiday treatment bundles: Medspas create “Holiday Glow” sets – facials, peels, serums.
The vibe: Offer luxurious, convenient gifts that make recipients (and gift-givers) look good.
See how SkinSpirit keeps it classy for the holidays. With over 20 locations in the U.S., the brand offers a range of aesthetic treatments. Zenoti is their engine.
Platform tactics: Converting followers to clients
Using social media to drive bookings for salons and spas | The Check-In
New Year: Results-driven formulas
Post-holiday, medspas pivot to self-transformation, aligning their services with clients’ goals for a fresh start.
- “Resolution-ready” programs: Clinics promote skin rejuvenation or body contouring memberships and packages to jumpstart new beginnings.
- Membership drives: January specials, like a discount or added perk, motivate guests to sign up for a year of treatments.
This approach positions treatments as the answer to clients’ “new year, new you” aspirations.
Crack the code to holiday sales: 3 practical actions
The season brims with revenue potential! Hot cocoa in hand, I analyzed the top 20 Zenoti-powered U.S. medspas to uncover what works best. Here you go:
- Leverage gift card promotions – a holiday favorite. Zenoti makes it easy to create and manage these programs.
- Focus on digital booking and online gift cards for Cyber Monday, when foot traffic takes a backseat.
- Tap into January’s “New Year, New You” trends by promoting membership sign-ups or renewals, especially for weight loss and skin transformation services.
Use the Zenoti platform to create and monitor discount campaigns seamlessly.
Simple strategies – big results!
Make spirits bright with Zenoti
This season, think of what you can give yourself, too: a more efficient way to run your medspa, leading to more time and peace of mind for you.
I hope these ideas help you thrive through the holidays and long after the last bit of tinsel is put away.
