Did you know text messages have an incredible average 98% open rate, compared to an average open rate of 25% for email? Text (SMS) messages are one of the most reliable ways to reach your customers. Most people read their texts within seconds of receiving them (compared to emails and paper mail, which often go unopened, or wind up as spam or in the garbage). SMS is one of the best ways to spread the word about a flash sale, reconnect with stale or lost clients, and even communicate with employees.
If text messages aren't part of your business communication, it's time to add them in and boost your marketing strategy, operational efficiencies, and customer engagement. In this guide, you'll find 28 actionable examples of how to use text messages for your salon, spa, or medspa across these three categories.