Post COVID-19 action plans must center on a willingness to adapt to meet new realities – including offering customers reassurances of your business’ dedication to sanitation in the short and long-term. Given new consumer expectations, here are a few of the ways you can expect the beauty and wellness industry to change and adapt:
Enable guests to arrive just in time for appointments by checking wait times or receiving convenient update notifications through your business’ branded mobile app. Give your customers peace-of-mind by maintaining safe distances in your lounge.
Calm guest anxiety over cash or credit card exchanges during checkout. Empower your guests with touchless, Uber-like payments from their mobile phones. Reduce physical contact while delivering a seamless booking, check-in, and check-out experience via your business’ branded mobile app.
Minimize opportunities for viruses to pass from guest to guest by upgrading from clipboards and ballpoint pens to digital forms. Save time by sending digital forms to guests before appointments and making reviewing records easier for practitioners.
Anticipate future customer reviews to include comments on visible sanitation measures. Requesting electronic feedback on business hygiene from guests allows you to prevent – or quickly mitigate – damaging online reviews.
Empower employees with performance data accessible from their mobile phones via your internal mobile app. Reduce job anxiety by providing your employees with real-time feedback they use to improve interactions with guests (helping retain more clients) and comprehensive payment and tips insights (improving financial planning).
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COVID-19 is sure to change the way consumers engage with brands. Zenoti is here to help you transform to meet new expectations. Our platform elevates every stage of your customer’s interaction with your brand, from booking to post-visit engagement. Our constant investment in R&D in cutting-edge areas like AI & ML ensures that your business always stays ahead of the curve.
As a growing business, you need to adapt to change – the big question is how?