A desire to work with a single software provider influenced Blue Water Capitol’s decision to select Zenoti.
The day spa and medi-spa – which is located in Manila, the Philippines and caters to a high-end market – has been using the software since 2013. Owner Kristoffer Magcalas says that he picked Zenoti because of its mobile functionality, marketing tools and management capabilities.
Its booking app has been popular and Magcalas says more than 75 per cent of the spa’s regular clientele now uses it to make appointments. He’s also impressed with the marketing tools: “With more than 8,000 customers, I’m able to easily filter the database to create targeted promotions. I’m not limited to event-based or seasonal promotions any more and I no longer have to hire a marketing agency.”
As a direct result, it’s helped to “boost membership sales significantly” – spa memberships now account for 30 per cent of revenue.
Zeoti has also helped operations at Blue Water Capitol. “They went beyond scheduling and billing, with modules that integrated employee management, marketing and inventory,” says Magcalas, adding that he no longer needs to use Excel for stock checks. That’s because the inventory feature integrates with the rest of the software, so that stock levels are updated in real-time when retail and services are sold.
On top of that, Zeonti provides essential tracking tools for spa managers. “I personally find the mobile app for managers useful because it gives a straightforward view of what’s happening in my spa on a day to day basis. So, even if I’m not at the facility, I know whether things are on track,” says Magcalas.
Overall he feels that Zenoti is “critical to my spa operation and it helps me maintain high customer satisfaction and better utilise my staff.”Check out the article on the digital edition of the magazine> Our all-in-one software has helped thousands of spas, salons and medi spas grow their revenue. Request a personal demo to learn more.
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