Your Zenoti account was upgraded on April 19. Here’s what’s new.
APPOINTMENT BOOK & POS
MAXIMIZE YOUR INVESTMENTS ON EQUIPMENT
Equipment is a capital cost to your business. Zenoti ensures you get maximum value from your equipment. Manage equipment similar to how you use rooms in the system. Associate an equipment with a service, and the system will automatically check the equipment’s availability, whenever that service is booked. For example, to perform a laser treatment, you’d want the necessary equipment to be available at the time of the appointment. The system continuously tracks the usage of equipment, which means, if the front desk is booking a laser treatment for a time when the equipment is already booked up, they will receive an alert to reschedule. If an equipment is available only in a certain room, you can associate both the room and the equipment to the service, and system will check the availability of both while booking an appointment. This removes ambiguity around when your equipment is available, and reduces waiting time for guests. You’ll eliminate instances when the guests shows up for the appointment, and you’re unable to honor their appointment because the equipment you need is already in use. Further, track your equipment’s utilization and the revenue it generates with reports. Use this information to reduce idle time, and increase return on investment.
BOOK AN APPOINTMENT WITH MULTIPLE SERVICES
Quickly book an appointment with multiple services from the bottom panel of the appointment book.
Choose from all your category of services, with the ability to select services, services with variants and add-ons. This is helpful for busy salons and spas where guests often take multiple services per visit.
ENFORCE AUTHORIZATION TO BOOK OUTSIDE OF SCHEDULED HOURS
Enforce authorization when booking appointments during a therapist’s non-scheduled hours. For example, if a therapist is scheduled between 9 am and 6 pm, and you’re trying to book an appointment under the therapist for 6:30 pm – you can enforce that a manager or a supervisor has to authorize the appointment. This would also apply when you reschedule appointments, and the therapist is not scheduled to work during the new appointment time. With authorization, you’ll eliminate scheduling errors, and ensure that only staff who are responsible for scheduling make these exceptions.
LIST THERAPISTS BY BOOKING VALUE
You can have your appointment book list therapists by name, job or schedule. You can now also list them by booking value. This helps you prioritize therapists who bring in more revenue.
SELL AND SEND E-GIFT CARDS FROM THE POS
In addition to selling physical gift cards, you can also send e-gift cards from the POS. This option saves on printing costs, and easier to manage than physical gift cards. Guests can continue to buy eGift cards from your online store.
TRACK PAYMENT TRANSACTIONS AGAINST EMPLOYEES
All POS transactions are automatically recorded against the employee who is logged into Zenoti from the POS terminal. If a single cash register is used by multiple staff to collect payments, each employee must log in to Zenoti before conducting the transaction, in order for the system to log who is performing the action. Now, employees can enter their unique employee passcode directly in the POS to authenticate a sale. By enforcing a passcode, you can identify who performed any transaction. Passcodes are unique to each employee and can be used across multiple locations.
MORE PAYMENT OPTIONS FOR RECURRING MEMBERSHIPS
Collect recurring membership payments via custom payment types. These types of payments are typically outside of options such as cash, credit card, gift cards etc. For example, it could be accepting a voucher from a coupon site you’ve tied up with or directly billing a company that offers your membership as a job benefit to its employees.
SETUP LOCATION WISE PRICING FOR MEMBERSHIPS
Define membership pricing at the individual center level. It is common for multi-location businesses to have differential pricing for services and memberships at different locations. Instead of having to set up duplicate memberships, setup location-wise pricing under a single membership. Further, you can also choose to have different set up fees for different locations.
FLEXIBILITY TO USE CREDITS AFTER MEMBERSHIP IS CANCELED OR EXPIRED
Allow members to redeem benefits they’ve accrued after their membership is canceled or expired. This allows your customers to redeem benefits they’ve already paid for, and it’s a positive end to a customer interaction, and you may be able to win them back in the future. Only service credits and credit value that members may have accrued can be used after expiry, but not discounts on services. In all reporting instances, the status of the member will be considered as inactive.
AUTOMATE MEMBERSHIP RENEWALS
Configure the system to automatically renew memberships on expiry. You can also define a default membership that is used on renewal. For example, on expiration of a 3-month, fixed-term membership, the system can can automatically renew to a monthly, recurring membership. This is useful for businesses that first sign up guests for fixed-term memberships, before moving them on to recurring memberships. This helps cut down the time and effort you spend selling membership renewals. The payment type used for the expired membership carries over to the renewed membership.
MARKETING & LOYALTY
SET UP A SERIES OF GIFT VOUCHERS FOR A MARKETING CAMPAIGN
It’s likely you do marketing that involves,
Setting up booths at events, capturing leads and giving away gift vouchers.
Putting gift voucher inserts along with your direct mail, or newspapers.
Encouraging employees to give away vouchers when they meet new people.
You’d typically offer a flat amount off such as $20 or 10% off the guest’s next visit. Often, this involves challenges such as creating a large quanitity of vouchers, and tracking the effectiveness of the campaign and to actually find out how many of these vouchers were redeemed. Zenoti simplifies the entire process:
Create vouchers of any quantity of your choice in a series.
Set up a campaign with the offer or discount.
Guests redeem voucher at POS on entering unique code.
Pull up detailed reports to measure campaign effectiveness.
SUPPORT FOR GIFTING SERVICES
Guests can now directly gift services instead of a gift card with monetary value. For example, instead of a $100 gift card, a guest can choose to buy a gift card with a benefit of a Deep Tissue Massage. Multiple services and add ons are supported. The guest receiving the gift card also has the flexibility to choose another service instead of the one that was gifted. If the service is priced higher, the guest can pay the difference via cash or card.
AUTO ENROLL NEW GUESTS TO YOUR LOYALTY PROGRAM
If you run a tier-based loyalty points program, you can now automatically enroll new guests to the program. Let’s say, you run a loyalty program with three tiers – Silver, Gold and Platinum; with Silver being the lowest-tier, requiring a minimum spend of $100. The system continuously tracks guest spend, and once a guest reaches $100, she’s automatically added to the Silver tier. On enrollment, she starts earning points on every transaction. Similarly, when the guest reaches the spend required for the Gold tier, she’s upgraded automatically without requiring any manual effort.
SEND A TEST MESSAGE BEFORE LAUNCHING CAMPAIGNS
Before you send out a text message (SMS) campaign to guests, send yourself a test message to make sure you know exactly what your guest will see.
CREATE EXCLUSIVE CAMPAIGNS FOR YOUR EMPLOYEES
Run exclusive promotions and discounts only for your employees. A new “employee” category has been added under target segments. Further, narrow down your audience based on,
Tags you may have added to an employee’s profile
When the tag was added
Status of the employee
For example, you could set up a targeted 30% discount campaign just for Senior Therapists and Senior Stylists. Send texts or emails to keep employees informed, and track campaign effectiveness similar to how you would for customers. Attrition is a major challenge, and these benefits can go a long way in retaining your best employees.
SEND TARGETED RETAIL PROMOTIONS
Increase retail sales by sending targeted messages based on when a guest did or did not make a retail purchase.
EQUIPMENT REVENUE REPORT
Track how much revenue each equipment is contributing. Access the report at the Center level from Admin > Reports > Financial > Revenue > Equipment Revenue
EQUIPMENT UTILIZATION REPORT
Find out how occupied your equipment is. Use this report to decrease idle time. Access the report at the Center level from Admin > Reports > Operational > Resource Utilization > Equipment Utilization
View all of today’s transactions in the appointment book. Further filter down by payment types such as cash, check, card etc. Access the report by clicking on an empty block on the appointment book, and select “Today’s Transactions Details” from the menu.
Today’s summary in the appointment book is updated with:
Register Summary, which shows sales, collections, tips and cross center redemptions for the day in a single view.