Home» Resources» Lakmé Salon, India’s Leading Chain of 300+ Salons, Chooses Zenoti to Optimize Management of its Growing Network
Lakmé Salon, India’s Leading Chain of 300+ Salons, Chooses Zenoti to Optimize Management of its Growing Network
Mercer Island, WA (September 19, 2016) – Zenoti, a leading cloud software provider to spas, salons and med spas, today announced that Lakmé Salon, known to pioneer beauty services’ innovations, will deploy Zenoti’s software to better manage their growing network of over 300 salons located across 80 cities. With over 35 years of experience, Lakmé Salon brings the backstage expertise and experience of Lakmé Fashion Week to modern Indian women through a team of highly trained professional hair & makeup stylists and skin experts. It is poised to take its promise of “Runway Excellence Everyday” to its expanding network of 2 salons per week.
“We have transformed the Lakmé Salon customer experience journey with our clutter breaking innovation services portfolio – Runway Secrets, the trend-setting hair and beauty Show Stopping Collections launched at Lakme Fashion Week, and the Runway Rewards customer loyalty program. Our technology partnership with Zenoti will aid in propelling our business expansion, by providing a seamless experience to our consumers, across the web, mobile, and in the salon.” Pushkaraj Shenai, CEO, Lakmé Lever Pvt. Ltd.
Zenoti’s all-in-one software affording an optimized webstore presence, robust mobile ecosystem, streamlined inventory management, rich analytics/reporting, and integrated loyalty program capabilities were just a few of the key drivers for the system changeover. Zenoti will partner Lakmé Salon, in driving sustainable growth, generating revenues and increasing profitability for its franchisee business partners through insightful analytics and enhanced customer engagement. The responsive and advanced technology solutions will also help optimize cost by higher capacity utilization and optimal product consumption.
“Our vision for Zenoti was to promote the success of enterprises, such as Lakmé Salon. We’re thrilled to partner with such a premier, customer-focused beauty brand, meet their complex business needs, as they continue their rapid growth” Sudheer Koneru, Founder and CEO, Zenoti
About Lakmé Salon
Lakmé Lever Pvt. Ltd (Lakmé Lever) is a 100% subsidiary of HUL. It operates India’s first and leading chain of Lakmé Salons that offer expert services in Hairstyling, Skin and Beauty care. With 35 years of experience and a footprint of over 300 Lakmé Salons across 80 cities, Lakmé Salon has a deep understanding of the beauty industry. Lakmé Salon is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. Known for its magical concoction of stunning make-up, fabulous hair and excellent skin services, Lakmé Salon brings the backstage expertise and experience of Lakmé Fashion Week to modern Indian women through a team of over 2400 highly trained professional stylists. With professionally trained hair and makeup experts with countless shows under their belt and outstanding skin services, Lakmé Salons offer customers a distinct portfolio of services and backstage rituals presented in a unique Runway Secrets menu. A continuous innovation in the portfolio is at the center of Lakmé Salons’ growth philosophy. More than 170 entrepreneurs have partnered with Lakmé Lever as franchisees to own Lakmé Salons across the country. Backed by a comprehensive franchisee support model, expansion is one of the key focus areas for the company where a master franchisee and multi-store franchisee are provided special support and benefits. The phenomenally successful Lakmé Salon has also launched Lakmé Absolute Salon, which marks the epitome of exclusivity and luxury. The Lakmé Absolute Salons offer bespoke services which define ultimate beauty. The state-of-the art salons are currently present in the heart of the fashion hubs of India – Delhi, Bangalore & Mumbai. In 2015, Lakmé Lever formalised a strategic alliance with Aptech – a global leader in vocational training to set up 80 Lakmé beauty academies to train 50,000 stylists across India, over the next five years. Lakmé Academy powered by Aptech, will offer both foundation and advanced level training in skin, hair and make-up.
Founded in 2010, Zenoti was launched to provide an all-in-one business management solution for the spa and salon industry, notoriously plagued by a lack of software robust enough to support the entire business eco-system of operational tasks. Founders, Sudheer and Dheeraj Koneru, experienced first-hand the difficulties in running a chain of spa, salon and fitness centers and reached back to their roots in enterprise software to build a powerful, cloud-based solution that was simple, easy to use. Today, the Zenoti platform is engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes from the single location brand to chains with over 200 outlets. Zenoti currently powers thousands of spas and salons in over 30 countries. Zenoti affords the ability to seamlessly manage every aspect of a business from online appointment bookings, to billing through a POS, CRM, employee scheduling and payroll, inventory management, building and deploying marketing promotional and sales campaigns and more. Zenoti clients are able to increase customer retention, customer spend and cut down on costs. The company is headquartered in Seattle, USA and has 7 offices globally, in the cities of Seattle, Melbourne, Jakarta, Kuala Lumpur, Manila, Hyderabad, and Dubai. The company has received $21 Million in funding from Accel and Norwest Venture Partners. Website: https://www.zenoti.com/ Press: https://www.zenoti.com/press/ Case Studies: https://www.zenoti.com/blog/category/success-stories/