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8 Tips For Avoiding Email Spam Filters
You’ve crafted compelling copy and thoughtfully designed your email marketing campaign, so it’s tempting to think you’ve covered all your bases. But email marketing requires more than just the right messaging to be effective — to be read, your emails have to make it into your recipients’ inboxes in the first place. Consider these eight email marketing tips before you send your next campaign.
1. Craft a quality subject line
No matter how great your email copy is, the best email in the world will go unread if no one clicks on it. 47 percent of people open an email based entirely on the subject line, so take your time crafting the right subject line for your audience.Here are a few key things to keep in mind when writing your subject line:
Last year, a whopping 25 percent more marketing emails used images. But that doesn’t mean you should load your emails up with multiple images or send emails that are nothing but a single large image. Images should be used strategically for maximum impact.Keep these email marketing tips in mind:
Don’t use too many images in a single email or it may end up in spam folders; stick to a 70 percent text, 30 percent images ratio for best performance
Be careful not to copy and paste images, which can add extra code and impact how your email displays
Compress your images to keep file sizes small in order to optimize load times
Use alt-text for images for accessibility purposes
4. Pay attention to the quality of your lists
Increasingly sophisticated spam filters make it more important than ever to maintain high-quality email lists. Email validation tools identify junk/spam/invalid email addresses. Zenoti validates email addresses as they’re added to guest profiles to ensure emails are only sent to valid email addresses. But it’s still important to review email status reports periodically in Zenoti to find emails that failed and troubleshoot them.Many email send failures are due to a lack of email addresses saved to customer profiles. To ensure your front desk is capturing customer email addresses, you can require email addresses be added before a customer profile can be saved. If you need help implementing this feature, send a message to Customer Support through the blue bubble.
5. Use email warming to improve delivery rates
If you have an email blast to send to 10,000 customers, you should go ahead and send it to everyone … right? Wrong. When you suddenly begin sending a large volume of emails, it triggers internet service providers (ISPs) to view you with caution. This can negatively impact your email delivery rates.A better way to send email blasts is using IP warming. IP warming is the practice of gradually increasing the volume of email sent from an IP address on a predetermined schedule. This trains ISPs to trust your emails, and improves the odds of your emails making it into your recipients’ inboxes. Zenoti uses an email service provider that handles IP warming automatically so you don’t have to worry about the details.
7. Monitor the performance of your email campaigns
Spam filters are smarter than they used to be. They don’t stop at “spammy” words — they use advanced metrics such as open rates and click-through rates to determine your trustworthiness. When these rates are low, your emails are more likely to be sent to spam.Stay on top of your email performance data and make adjustments based on engagement, open rates and unsubscribes. Consider segmenting your email lists to better target your offers to your customers.
8. Comply with email laws
The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them and spells out tough penalties for violations.Key email marketing tips to keep in mind:
Include physical address at the bottom of the email
Provide an option for recipients to unsubscribe
Here are some additional resources that can offer more email marketing tips for your next campaign: