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Known for innovations like robotic hair transplants and dermatologist-formulated products, Berkowits Hair & Skin Clinic has become a trusted name for those seeking advanced treatments. The enterprise got its start in the Northern Capital Region of India with Delhi at the core.
At the helm is Arpit Goel, an ISB Hyderabad MBA grad with a passion for scaling businesses through technology, transparency, and a customer-first approach. Arpit’s entrepreneurial story, as shared on Growth Diaries by Zenoti, is both inspiring and insightful.
Here are five lessons from Arpit Goel’s leadership and vision to inspire budding business owners.
One of Arpit’s most striking lessons is the importance of forward thinking. He shared how clinics often start without processes in place for scalability, limiting their potential to grow beyond a handful of locations. From day one, entrepreneurs should envision their business at 50 or even 100 locations and design their operations accordingly.
For Berkowits, this meant building strong systems and processes early on. These foundations allowed the business to scale from a single clinic to nearly 50 locations, with a vision of hitting 100 clinics soon. “Processes give you confidence that you can take that same experience from one to perhaps a hundred [locations],” explains Arpit.
“Results, transparency, and a hospitable experience” are core to the brand’s identity, according to Arpit. He emphasizes the importance of winning customer trust at every touchpoint. Beyond delivering visible improvements for clients, Berkowits showcases the entire process, from before-and-after results to detailed treatment steps.
This approach extends to digital outreach as well. The brand’s videos on social media, which include full treatment demonstrations, resonate with consumers who value authenticity.
Innovation is in Berkowits’ DNA. From introducing India’s first robotic hair transplant system to piloting AI tools for hair and skin analysis, Arpit has kept the brand at the forefront of advancements. He describes how AI analyzers provide measurable results, like hair count and follicle thickness, giving clients evidence of their progress even before completing a full treatment series.
By focusing on technology, Berkowits has also streamlined internal processes like learning management for staff training and virtual consultations. This approach ensures both customer satisfaction and operational efficiency.
“In India, we have the unique concept of financing available for beauty treatments, which I think is a great innovation on our part where you can get a hair transplant on an EMI (equal monthly installments) and like a mobile phone, pay it off in 10 months and have your hair for life. So, I think that will increase market penetration and ensure a good industry growth rate.”
– Arpit Goel, CEO, Berkowits Hair & Skin Clinic
Arpit reiterated the importance of adaptability, especially in an evolving industry like beauty and wellness. While Berkowits began with a heavy focus on hair services, diversifying into skin treatments and even retail products strengthened its foundation. Today, hair services account for 35-40% of their business, compared to 80-90% in the early days.
This shift made the company less reliant on a single revenue stream while maximizing lifetime value for clients. Whether offering at-home treatment kits or clinics with end-to-end services, Berkowits has stayed resilient by aligning with customers’ changing needs.
Despite his business success, Arpit admits there’s always more to learn. He recalls reading clinical studies, attending vendor demonstrations, and even visiting competitor clinics as a mystery client in the early days to understand industry trends. His curiosity-driven mindset has been pivotal in Berkowits’ continued growth.
Another key to the brand’s success is its partnership dynamic. While Arpit manages the business and operations side, his sister-in-law, Dr. Anupriya Goel, oversees clinical treatments and training as the company’s medical director. This dual leadership model helps maintain high standards on both fronts, business and technical.
Arpit Goel’s entrepreneurial approach blends bold vision with customer-centric thinking and continuous learning. By focusing on scalability, transparency, innovation, diversification, and partnerships, Berkowits Hair & Skin Clinic has become a leader in India’s beauty and wellness industry. For aspiring entrepreneurs, Arpit’s story is a reminder to marry ambition with actionable steps, ensuring a foundation sturdy enough to support sustained growth.
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