During a time when a lot of us are cooped up inside our homes, it’s important to have human connection. Whether this means calling elderly family members or FaceTiming your friends, encouragement helps all of us to feel good and have the courage to overcome tough circumstances.
If you’re a spa or salon owner, you might also be looking for new ways to connect with your loyal customers, especially during a time when you might not be seeing them in person. Luckily, with the technology we have today, you can encourage your customers from your home to theirs through texting!
The fact of the matter is, your customers are likely already used to receiving encouragement from you. The wonderful thing about the beauty and wellness industry is that your customers trust you on a personal level – they tell you about their recent divorce or their feelings around their children heading off to college. They trust you enough to change some of the most personal details in their appearance – the color of their hair or the length of their eyelashes.
Most likely, they’re in a similar situation to you, and would welcome an encouraging text from their favorite esthetician, massage therapist, or hairstylist. Reach out to them today!
For more information and resources to deal with COVID-19, please visit our special resource page.
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