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Blog10 reasons Innergize will be your best career move yet: Q&A with Dawn Cassidy, VP of MarketingLet's talk with Dawn Cassidy, Zenoti's VP of Marketing, about Innergize 2025 taking place September 14-16 in Seattle. Dawn reveals why Innergize is the industry event of the year if you work in beauty, wellness, or fitness.
Innergize 2025 isn’t just another industry event. It’s a chance to unplug, recharge, and level up your business game all at once. It’s the only place where leaders across salon, spa, medspa, and fitness come together under one roof.
Think of it as a mix of inspiration, innovation, and legit action steps you can take home. Plus, Seattle in September? Perfect setting for a little work-play balance.
The vibe is unmatched. First off, we’re not just talking about the same old, same old. Innergize features topics like AI-fueled growth, new tech upgrades, and making your brand pop. You’ll go beyond surface-level demos, learning how to apply technology, design, leadership, and customer experience strategies across your business in both breakout sessions and mainstage keynotes.
We've got speakers lined up who blend inspiration and motivation with practical advice you can use.
We did a ton of research and tapped into our networks to bring you an absolute power squad of visionary thinkers from inside and outside the beauty and wellness space.
You’ll hear from New York Times bestselling author Mark Sanborn, a genius at teaching leadership skills that actually work. Filmmaker Louie Schwartzberg will make you rethink gratitude in a way that will blow your mind. Anytime Fitness co-founder Dave Mortensen? He’s the king of scaling your biz and making it thrive. And then we’ve got Van Council, who is pure magic when it comes to innovation in the beauty industry.
You’ll also hear from Skin Spirit CEO Lynn Heublein whose technology background and innovation-first mentality have propelled the brand’s expansion. You’ll want to take notes when Hair Cuttery SVP & CTO Tim Lemieux drops pearls of wisdom gleaned from his 20+ years with the largest privately held hair salon chain in the United States. Also not to be missed are Tricoci CEO Liz Allison’s insights on serving today’s consumers in the constantly evolving beauty space.
Microsoft and Twilio executives will unpack the business impact of AI, and we’ll look at the role of intentional design in driving revenue.
I’m only scratching the surface here. Want more? Check out our growing line-up of Innergize presenters and panelists.
We handpicked many of these speakers because they’re the best at turning big ideas into measurable impact. No other event offers this blend of inspiration, innovation, and strategies you can put to work immediately.
Okay, so this might be one of the coolest parts of Innergize 2025! The Deep End is where innovators come to shine. Think Shark Tank, but way more chill and supportive. Attendees get to pitch their big business ideas to a panel of experts, and the winner walks away with $50,000 along with personalized coaching from some serious heavy hitters in the industry. Have a big idea? This could fund your dream project. Yes, really. Even if you don’t pitch, watching it go down is next-level inspiring.
Absolutely, you should. Our workshops are interactive and super tactical. You’ll leave with strategies and tools you can start using right away. Whether it’s scaling your business, mastering customer experiences with AI, or refining your marketing game, there’s something for everyone.
Huge. Zenoti innovates every day, releasing new AI features that are game changers. You can see them all in action at Innergize, plus learn about all-new innovations we're launching live at the event.
Innergize is truly one of a kind as it fosters cross-industry innovation. See how fitness brands are mastering retention, how medspas personalize at scale, how salons reinvent design, and how spas lead in wellness trends — and bring those insights home to elevate your business.
Forget superficial mingling – Innergize offers curated networking throughout the event, built specifically for your sector. Whether you’re a salon, spa, medspa, or gym owner, you’ll have the chance to meet the right people in the right rooms. Forge partnerships, swap growth strategies, and get insider insights your competitors will be scrambling to catch up on.
If you’re already using Zenoti, you can take advantage of 1-1 consulting at the Zeenius Bar, where experts answer your questions and show you how to optimize new features. Or sign up for a Growth Clinic consultation for a deep dive into ways you can earn more revenue.
Here’s one for you – we had over 95% of past attendees say they’d come back. That speaks volumes about the kind of experience Innergize delivers. Once you’ve been, you’ll totally get why people are raving.
Feel the vibe. Watch last year’s highlights.
Oh, that’s easy. Zenoti’s mission has always been to empower business owners and professionals in the beauty, wellness, and fitness industries. That means giving you tools, knowledge, and opportunities to grow. Innergize is kind of like our love letter to the industry.
Do it because your future you will thank you. Innergize 2025 is going to be an unforgettable experience that could literally change the course of your business. Seriously, who wouldn’t want to hang out in Seattle, soak up all this inspo, and crush some career goals?
Innergize is where we grow, innovate, and celebrate together – and this moment with the Zenoti team at last year’s event says it all!
Get your ticket and start planning your trip – we can’t wait to see you there!
Beauty, wellness and fitness businesses love Zenoti. 1,000+ reviews and counting.
