Prom is finished and graduation season is almost over. Weddings may be helping your salon or spa stay busy, but soon enough the summer slump will hit as more customers head outside and hit the road.
Here are 5 summer sales ideas for your salon or spa.
1. Say ‘I do’ to wedding packages
Wedding season provides a much-needed boost during the summer slow season. But are you maximizing your wedding offerings?
Consider creating special wedding packages that help your brides and grooms feel pampered. But don’t stop there. Create packages for the mother of the bride and the wedding party so everyone has the opportunity to look and feel their best for the big day.
Blowouts, up-dos and makeup are popular salon offerings for bridal parties, while spas offer packages to help wedding parties relax and enjoy pampering together.
Remember to match your packages to your clients. Cater primarily to luxury clients? Create packages that include a robust menu of services for the bridal party. Budget-conscious clients? Keep their needs in mind by keeping prices down and offering plenty of flexibility with a la carte options.
No matter what you choose to offer, remember to mark the happy occasion with complimentary champagne or snacks to make a lasting impression on your customers. And make sure to offer plenty of gift-card options for easy gift giving.
2. Celebrate the holidays
Take advantage of summer holidays to create fun promotions in your salon or spa. Fourth of July, Labor Day and Back to School are all sales opportunities so make sure you’re making the most of them.
Use email marketing to send discounts and offers to your customers, and create themed packages that play on the holiday with a mix of services and products. Don’t forget to create in-store signage and even consider holding a sidewalk sale to attract more customers to your event.
3. Hit the road
Your customers shouldn’t be the only ones hitting the road. Take advantage of the warm weather to host a pop-up shop. Who doesn’t want a chair massage while the kids play at the park or couldn’t use a manicure while perfecting their tan?
Consider bringing another business to your location for a pop-up shop too. Partnering with a complimentary business is a great way to boost summer sales and gain new customers for both of you.
4. Plan a party
School’s out for the summer and everyone has more time for fun. Take advantage of your customers’ downtime by offering fun classes and events. Try hosting workshops that teach clients how to perfect the perfect messy wave or tousled top-knot or throw a theme party offering discounts on a specific service paired with a complimentary product.
These events will build customer relationships and boost sales while providing great opportunities for pictures and videos to share on social media.
5. Go ahead, get nostalgic
Tap into your customers’ nostalgia with by using sidewalk chalk to advertise discounts or products or setting up an old-fashioned lemonade stand. Worried that chalk and lemonade are too basic for your higher-end customers? Hire a professional chalk artist or hand out sparkling lemonade to add a luxe twist to childhood favorites.
Share the pictures of your efforts on social media, and host giveaways that encourage your customers to like and follow you on social media.
If business is slow, take advantage of the extra time to roll out new features like text messaging for appointment confirmations or automated marketing to better target and reach customers. Click here to learn more about Zenoti’s full-featured, built-in marketing capabilities.