Your Zenoti account was upgraded on May 24. Here’s what’s new.
APPOINTMENT BOOK & POS
GUESTS CAN PAY FOR FRIENDS AND FAMILY
Allow guests to pay for friends and family, even when they are not at the center. For example, a daughter can charge her visit to her mother’s credit card on file. The guest can charge any POS transactions and membership recurring payments.
ACCEPT DISCOUNTED GIFT CARDS FOR RETAIL AND TIPS
Allow guests to purchase retail products using a discounted gift card. For instance, if you sold a $125 gift card for a discounted price of $100, guests could previously use the card to purchase services and day packages. Guests can now purchase products as well.
Guests can also use gift cards for a service provider’s tip. For example, if a guest’s invoice is for $100 and the guest has a $125 gift card, the front desk can ask if the guest would like to allot any of the remaining balance of $25 as tips.
You have the option of choosing whether discounted gift cards can be applied towards retail or tips.
EXTRA SECURITY FOR PACKAGE REDEMPTION
Enforce security on package redemptions using One-Time Password (OTP) authorization. This capability allows you to send a text message (SMS) with a verification code in order to redeem a package benefit. This stops any malpractice from staff or other guests. OTP can also be used for redemptions against memberships and prepaid cards.
REFUNDS TO CUSTOM PAYMENT METHODS
In addition to refunding a payment by cash, credit card, check, or prepaid card, you can now refund to any custom payments you may have set up.
EXCLUDE CUSTOM PAYMENTS FROM FINANCIALS AND ROYALTY CALCULATIONS
Custom payments are typically outside of options such as cash, credit card, gift cards etc. For example, if you charge a company directly for services taken by their employees or if you’ve tied up with a coupon site, that collects money on your behalf, you would use custom payments to keep tab on such payments to reconcile these charges periodically.
You can now choose to either consider them as monetary payments or not. You can exclude custom payments from your financial data that typically includes sales and collections. You can also choose to exclude custom payments from royalty calculations. Custom payments will continue to appear in close payments, and will be considered for calculating employee commissions.
MEMBERSHIPS, MARKETING & LOYALTY
CONTROL MEMBERSHIP BENEFITS BASED ON THE MEMBER’S STATUS
A membership may be active, frozen, canceled, suspended or terminated. You can control what membership benefits are granted based on the status. For example:
- Choose to allow or deny benefits to be redeemed on a suspended membership.
- When freezing a membership, you could charge a fee to freeze the membership, at which time
payments will not be collected. During the freeze period, you can now by default choose to either allow or not allow guests to use accrued benefits.
You can also offset cancellations by a specified number of days. For example, if you require members to give you a 30 day notice to cancel a membership, the front desk updates the membership to status to ‘cancel’ and the system will automatically cancel the membership in 30 days. The front desk can override the cancellation date if required.
RESTRICT HOW MANY MEMBERSHIPS A SINGLE GUEST CAN PURCHASE
You can choose to setup the system to automatically deny a guest from signing up for a new membership, if the guest has an existing membership that is active, frozen or suspended. Alternatively, you can setup the system to alert the front desk and make the call on how to handle the guest.
UPDATES TO TIERED LOYALTY POINT PROGRAMS
If you have setup a tiered loyalty point program, you now have many more ways to allow guests to earn points. For example, award points based on:
- Amount spent on services and products
- Rebooking the next visit
- Guest referrals
- Online signups and online bookings
- Sharing a customer review and feedback
You can define how many points you award for each tier. For example, a guest in the ‘Platinum’ tier may earn twice as many points for signing up online as a guest in the ‘Silver’ tier.
TARGET COMMUNICATIONS TO GUESTS BASED ON THEIR LOYALTY TIER
If you have a loyalty program that uses a tiered system, you can send targeted emails and text messages based on the guest’s loyalty level. For example, you can send different promotions to your “Platinum” and “Silver” level guests. Or, send a welcome email when a new guest joins your loyalty program or moves up to a new tier.
You can also target communications based on when a guest upgrades or downgrades from a loyalty tier.
NEW OPTIONS TO SEND BIRTHDAY AND ANNIVERSARY PROMOTIONS
Send birthday promotions that are valid for the entire duration of the guest’s birthday month. You can also plan promotions for guests whose birthdays fall in a certain period, say between July and September. The same functionality is also supported for anniversaries.
INCREASE RETAIL SALES WITH CASHBACK PROMOTIONS
Run a cashback promotion that rewards a cashback value to be used on a retail purchase. For example, if a guest paid for $200 worth of services, award them $20 cashback, which they can use exclusively on retail products during their next visit.
EASY DISCOUNTS ON CUSTOM PACKAGES
When creating custom packages based on pre-existing templates – set up discounts in the template itself. You won’t have to apply a discount on each item individually when selling the package. This saves your front desk time and control how much you’re giving away in discounts.
For example, if you sell laser hair removal packages, you can setup a custom package that discounts differently when the guest purchases 1 body for 6 sittings versus 3 body areas of 6 sittings. This approach provides a very elegant, controlled way of building very customized packages while ensuring the right discounts are awarded.
PROVIDE PERSONALIZED DASHBOARDS FOR EMPLOYEES
Service providers can log into Zenoti and view a personalized dashboard that shows their work schedule, daily appointments and payroll information. This alleviates the front desk and managers from having to provide this commonly requested data.
Staff can also review hours worked, appointments closed, tips earned, commissions and more. This data provides staff transparency to their day’s performance, helps them ensure their appointments are accounted for by end of day, and they know how much to expect on their next payroll. As a result, your managers will save time during payroll.
Service providers are also able to print their monthly schedule.
Please note that this data is also available in the Employee Mobile App, which shows a richer set of data including guest notes, performance against goals and more.
SET UP OVERTIME PAY FOR ENTIRE PAY PERIOD
You could already set up overtime pay on a daily basis for employees who work beyond their scheduled hours. You can now set up overtime for the entire pay period. For example, if you run payroll over a two week period and pay staff for a minimum of 80 hours; you can offer overtime pay for every extra hour above the 80 hours during the payroll period.
DEDUCT CUSTOMER ACQUISITION COST FROM SERVICE REVENUE
You’re likely awarding commissions to service providers based on service revenue. However, the service revenue can differ from the service price listed to guests. Often, spas and salons will deduct the cost for professional products used to perform the service. You can now also deduct the marketing cost to acquire a new customer to determine service revenue.
For example, if a new guest booked a facial priced at $90, you can assign $10 for the products used during the service and $10 for the cost of acquiring this new guest. The service revenue would be $70. If you award commissions based on service revenue, the commission would be calculated on $70 rather than $90.
REGISTER SUMMARY REPORT
The register summary report that was available from the appointment book has been included as a daily report and under accounting reports for you to be able to drill down the data. Access “Register Summary” from Accounting > Daily Reports.
UPDATES TO REVENUE REPORT
Revenue reports for both the organization and center have been updated to show membership revenue further broken down by initial revenue recognition, monthly revenue recognition, revenue from service credit redemption, and revenue from service credit value.
LOYALTY POINTS SUMMARY REPORT
This new report shows points earned by each guest, and you can click through and see a further breakdown. If you have tiers, see which tier the guest falls under. Access the report at the center level from Marketing > Reports > Loyalty Points
CAMPAIGN REDEMPTION REPORT FOR EMAIL/TEXT/MEDIA CAMPAIGNS
Use this report find out how many people redeemed a campaign. Further track guest details, service details and the amount offered as discounts. Access the report from Marketing > Reports > Redemptions > Campaign Redemption
If you need help activating any enhancements, contact support.