We all know that we’re supposed to have an online store to sell more retail. But, it might seem overwhelming, especially as you still have your salon or spa to run. The good news is that these days it’s easy to set up and maintain an online store. (If you don’t already have an online store, Zenoti has an easy solution for you, contact us.)
If you do have an online store, check out our 8 tips to increasing your online retail sales...
Your gift cards should be contributing significantly to your revenue. While there are a number of ways to encourage existing customers to buy gift cards, are you selling to an audience that goes beyond your customer base?
Whether you sell paper gift certificates, plastic gift cards or (preferably) have the ability to sell your gift cards online, consider using Facebook to promote and encourage gift card sales.