We all know that we’re supposed to have an online store to sell more retail. But, it might seem overwhelming, especially as you still have your salon or spa to run.
The good news is that these days it’s easy to set up and maintain an online store. (If you don’t already have an online store, Zenoti (formerly ManageMySpa) has an easy solution for you, contact us.)
If you do have an online store, check out our 8 tips to increasing your online retail sales:
#1 Make it Easy to Shop
People need to find what they’re looking for easily. Make sure you have a “Store”, “Shop” or “Products” link in a highly visible spot on your website. Better yet, use your home page banner to promote retail sales.
Be sure to have lightning-fast load time for product descriptions and images. You simply need to choose the right software to host your online store – they should make sure that your load times are quick.
#2 Shopping Experience Works for Mobile
Use responsive design to be sure your online store works well and looks clean across all mobile devices–including mobile phones, tablets, computers and popular web browsers.
There’s nothing worse than a customer getting all the way through choosing their product(s) on a mobile device and not complete the sale because they are not shopping from their laptop. Your guests are more likely to buy online if they can do so easily and from any device.
#3 Make Checkout Fast & Easy
Make it easy for guests to Sign In to your online store for a fast and easy checkout. A positive first-time experience helps you earn a loyal, repeat customer.
#4 Support Shipping And Pick Ups In-Store
Guests choose whether the retail they purchase from you online is shipped straight to them or available for pick-up at your center. Delivery offers your customers convenience.
In-Store pick up encourages your customers to stop by and possibly receive a service while they’re at it. You can easily manage multiple locations, as customers choose the center where they’d like to pick up their products.
#5 Promote Retail During Online Booking
With the online store, you will have a seamless online booking process. While customers are browsing your services menu, use this opportunity to promote related retail products.
For example, if a customer is booking a facial service, be sure to suggest items like a cleansing mask or face tonic. By cross-promoting products, you’ll find that you can easily increase your average ticket size.
#6 Sell To Existing Customers
Your customers should be booking appointments online, make sure they are aware of your online store as well. Your website can use banners to highlight new specials or promote specific products. And, send targeted emails to remind customers to buy gift cards and retail from your website.
#7 Attract New Visitors
Post ads on Google or Facebook to attract people who are already looking for products, gift cards and services in your area. Both Google and Facebook offer targeted ad capabilities so you advertise only to people near your centers. (Learn how to set up ads in Google from our blog post Sell More Gift Cards This Mother’s Day.)
#8 Proactively Manage Inventory
Don’t disappoint customers with a “Sold Out” item on your webstore. Inventory alerts with Zenoti warn you when stock is low, so you stay ahead of customer demand. By the same token, if you have a surplus of a specific retail item, put it on sale as an online special.
Setting up a customer friendly and easy to manage online store is easy with the right software. Zenoti is a complete solution for your spa, salon or medi-spa and provides an online store that fully integrates with the operational software.
Find out more and speak to one of our consultants.